Life is Strange: True Colors Joins New Charity Campaign

The Life is Strange franchise has always had its roots in social commentary and advocacy. Because of that, I’m not surprised that the latest entry in the franchise, Life is Strange: True Colors and its developers are partnering up with a new charity campaign. Specifically, they are partnering with musician mxmtoon to benefit Outright Action International, an organization with 30+ years worth of global advocacy and activism within the LGBT community.

Here is what the press release has to say about the campaign. “Life is Strange: True Colors has just launched a charitable campaign with musical artist mxmtoon to win a one-of-a-kind denim jacket in a digital donation drive for OutRight Action International.

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The jacket features patches designed by the Life is Strange team, inspired by the themes and imagery of the recently released Life is Strange: True Colors. It also stars designs by mxmtoon and a special patch created by the Life is Strange community, with the winner creating a patch that ‘showed their True Colors’ representing a powerful personal story to them.

This campaign has been brought to life with the help of a wide range of LGBTIQ+ and ally creators, such as Travis Alabanza, Fenne, Lilly, Devin, Azu, Nathan Byrne, and many more.

Representation is a huge part of Life is Strange: True Colors, and that’s why we’ve partnered with OutRight Action International. For 30 years, OutRight Action International has documented, defended, and advanced human rights for lesbian, gay, bisexual, transgender, intersex and queer (LGBTIQ+) people around the world.”

So far, the campaign has raised over $4000 for Outright Action International. If you want to join the campaign, you can follow this link in order to donate and enter to win this one-of-a-kind jacket. Life is Strange: True Colors is now available on PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S, and PC, with Nintendo Switch to come later this year.