UNIQLO, the popular bang for your buck Japanese retailer, has collaborated with Nintendo on a series of great Super Mario themed pieces.
If you live on the east or west coast, you may have come across a UNIQLO brick and mortar store. In places like LA or New York City, multi-storied UNIQLO stores are a treasure trove of great clothing at an even greater price. Best of all, they are constantly doing amazing collaborations with brands like Disney and Sesame Street. Huge plus: they do extended sizing for everyone from XXS-3XL.
The collab is titled Nintendo Super Mario Family Museum and features tees for women, men, and kids. This line is another partnership following the launch of their UT Grand Prix 17 x Nintendo collection two years ago where the shirt design selection was conducted by Shigeru Miyamoto himself. With friends like Yoshi, Bowser, and even a screenshot style tee with the famous, “Thank you, Mario! But our Princess is in another castle” line, fans should be overjoyed with the selection.
The past few years have seen Nintendo branching out much more in allowing their IPs to be part of other marketing campaigns and collaborations. Things like a few Mario cameos in Wreck-It Ralph 2 and the return of TV commercials, the brand finally feels comfortable again doing what it does best: reminding people of their favorite childhood memories as a tactic to sell things. I don’t mean that pessimistically, it works on me, and millions of others.
That’s because the joy that goes into Nintendo products, games, and characters is all about having fun. With the Nintendo Super Mario Family Museum Collection at UNIQLO, you can wear the fun as well. Size availability usually starts to dwindle down to obscure measurements a few days into releases, so shop early!
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