The holiday season means rewatching our favorite festive films. One of the most famous films in the past decades was the Will Farrell-led Elf, which just happened to turn 20 this year. While movie tie-ins aren’t as common as they once were, elements of collaboration still take place in major multiplayer games like Fortnite or Roblox. The latter is launching a brand new film-game hybrid experience that will allow players to explore the world of the North Pole from the film. Here’s what you need to know about yet another major collaboration in a video game franchise.

Fairview Portals and Supersocial have partnered for the launch of New Line Cinema’s Elf North Pole Workshop: “[A] first-of-its-kind Roblox experience based on the iconic holiday film [Elf]. The experience was developed in partnership with Warner Bros. Motion Picture Group.” Most interestingly, the entire experience takes place within Roblox. The experience draws inspiration from the classic stop-motion animation style. The press release goes on to say, Fairview Portals and Supersocial “employed special artistic effects such as tilt-shift camera, desaturated environments, material-inspired textures, and frame rate limiters to recreate the timeless charm of a stop-motion world seamlessly in real-time on the Roblox platform.”

“The immersive space, rooted in the spirit of community and togetherness, mirrors the themes of the classic movie. Users can don elf hats and choose from three vital workshop roles: Wish Taker, Toy Maker and Gift Wrapper. Each role contributes to the success of Santa’s Workshop, fostering collaboration and teamwork, with the community’s collective progress [rewarding] the helpful elves with presents and digital wearables. The enchanting virtual experience invites users of all ages to step into the festive landscape and embrace their inner elf.” Seeing as the game’s demographic leans younger, this will likely be a huge hit with the major player group of the online game.

If you’re a fan of Roblox, or maybe have a kid in your life who does, let us know what you think of this exciting collaboration!

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